Big-picture thinking. Hands-on delivery. The judgement to know what’s going to drive your business forward.
Think Folk is led by Courtney Henderson, bringing close to 20 years of marketing and communications experience across Aotearoa and internationally.
From global retail and property brands through to local government, design-led businesses, cultural organisations and events, Courtney’s work has always sat at the intersection of strategy, storytelling and execution.
What sets Think Folk apart is the ability to step into the full picture.
Some clients need campaign leadership from the ground up. Others need senior support inside an already busy team. Sometimes it’s about helping an organisation sharpen its thinking, and other times it’s about taking the whole thing off the plate and making sure it moves.
Think Folk is known for bringing structure to complexity, connecting strategy to action, and making sure the right work gets done across the right channels.
Before starting Think Folk, Courtney led campaigns, launches and communications across some of Aotearoa’s most recognised brands and organisations, as well as internationally.
That includes experience spanning retail, product, property, public sector, arts, events and design-led brands, giving Think Folk the ability to move comfortably between commercial, cultural and community contexts.
The way Think Folk works is simple: clear direction, smart coordination, and end-to-end ownership.
Whether it’s a one-off campaign, a launch, an event, a communications challenge or ongoing strategic support, the role is the same - to make sure the work moves forward effectively, and with confidence.
Based in Hawke’s Bay, Courtney works with businesses and organisations across New Zealand.
If you’re looking for senior marketing and communications support that can quickly step in and get it done, let’s talk.