Clueless? Not at all.

30 years ago, Cher Horowitz was swiping through outfit combos on a digital wardrobe (with more strategy than some marketers put into their content plans 🤫).⁠

She understood curation. Knew her audience.⁠

And had a clear sense of what worked - and what was, to quote, “a full-on Monet”. ⁠

Good marketing isn’t about throwing on whatever’s trending and hoping it fits.⁠

It’s about knowing your audience, owning your voice, and building a strategy that makes the whole thing look effortless - even when it’s not.⁠⁠

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If your marketing strategy is feeling a bit 'whatever' coming out of winter, let's chat 🤫