Our work speaks for itself.

We work with good folk all the way across New Zealand.

Take a look at a selection of our recent projects, each one telling a story of creativity, collaboration, and results.

Settle in

for St Georges Restaurant

Settle In was developed to showcase the full St Georges experience, from arrival through to those conversations that somehow turn into a three-hour dinner. Built around a single campaign platform, the concept was brought to life across advertising, PR, digital channels, influencer partnerships and event marketing, creating a consistent story that could travel far beyond a single piece of creative.

Visit St Georges Restaurant

Integrated Campaign Strategy + Delivery

St Georges Restaurant wanted to showcase more than just its food. The challenge was to capture the complete dining experience: the atmosphere, connection, conversation and sense of occasion that keeps guests lingering long after their plates are cleared.

Think Folk developed Settle In - a campaign platform built around the idea that dining at St Georges is something to be enjoyed slowly.

Rather than creating a single hero video and moving on, the campaign was designed to work across every customer touchpoint. The hero film became the foundation for an integrated marketing campaign spanning paid advertising, website content, email marketing, public relations, influencer partnerships, tourism promotion and event marketing.

The campaign also provided the strategic platform for Unplugged, a World Environment Day dining experience that invited guests to switch off their phones, reconnect with the people around them and enjoy an evening without the distractions of modern life.

Outcomes

Developed a campaign platform that extended well beyond a single advertising asset
More than 100,000 campaign impressions across paid channels
Regional and national media coverage, including RNZ, Stuff Travel and Hawke's Bay Today
Successfully launched and promoted two sold-out Unplugged dining experiences
Influencer, tourism and stakeholder engagement activity
A long-term campaign platform that continues to support St Georges' marketing activity

Scope

Think Folk led:

Campaign strategy and development
Messaging and copywriting
Creative direction and film briefing
Website content
Email marketing
Meta advertising
Digital advertising
PR and media relations
Influencer partnerships
Tourism and event promotion
Stakeholder and industry engagement

Filmed by Mayer Broadcast and Media Production