Our work speaks for itself.

We work with good folk all the way across New Zealand.

Read on for a selection of our recent projects, each one telling a story of creativity, collaboration, and results.

Do You Love?

for Hawke’s Bay Arts Festival

One of Hawke's Bay's largest and most recognised cultural events, the Hawke's Bay Arts Festival brings together local, national and international artists across a multi-day programme of performances, experiences and community events.

Following the cancellation of the 2024 Festival, Think Folk was engaged to lead the Festival's marketing and communications activity end-to-end. Working as an extension of the Arts Inc. Hawke's Bay team, the role spans strategy, audience development, publicity, advertising, partnerships, stakeholder communications and campaign delivery, bringing together multiple channels and audiences under a single, integrated approach.

Visit Hawke's Bay Arts Festival

Marketing + Communications Management

The Hawke's Bay Arts Festival is one of the region's largest and most recognised cultural events, bringing together local, national and international artists across a multi-day programme of performances, experiences and events.

Think Folk was engaged to lead the Festival's marketing and communications activity, taking responsibility for the annual campaign from strategy through to delivery. Following the cancellation of the 2024 Festival, the 2025 “Do You Love?” campaign focused on rebuilding audience confidence, relaunching a refreshed Festival brand and reconnecting with audiences across Hawke's Bay and beyond.

Working as an extension of the Arts Inc. team, Think Folk led all marketing and communications activity across paid, earned and owned channels, coordinating publicity, advertising, audience development, partnerships, stakeholder communications and campaign delivery.

Following the success of the Festival campaign, the relationship has continued beyond the event itself, with Think Folk providing ongoing marketing and communications support across Arts Inc.'s wider programmes and activities.

Outcomes

Developed and implemented the Festival's first fully integrated marketing and communications approach, creating a clear framework across advertising, PR, email, social media, partnerships and audience development
Successfully relaunched the Festival following the cancelled 2024 event
Multiple sold-out events across the programme
National and regional media coverage across broadcast, print and digital channels
More than 1.4 million advertising impressions and 330,000 social media views
Retained as marketing and communications lead for both the Festival and Arts Inc. Hawke's Bay