Our work speaks for itself.We work with good folk all the way across New Zealand.
Read on for a selection of our recent projects, each one telling a story of creativity, collaboration, and results.
Farm to Floc
for Floc
Think Folk is proud to work with Floc, and it’s parent company T&R Interior Systems, on monthly marketing + communications management.
Farm to Floc was developed to showcase the journey behind Floc's 100% New Zealand wool acoustic panels, connecting New Zealand farming, sustainable manufacturing and commercial design through a single campaign story. The campaign was adapted across multiple channels to help audiences better understand not just the product itself, but the people, places and processes behind it.
Campaign Development + Launch Communications
From a Central Hawke's Bay sheep farm to the walls of one of Aotearoa's most significant earthquake restoration projects.
Farm to Floc was developed to tell the story behind Floc's 100% New Zealand wool acoustic panels, following their journey from farm through to installation at Lincoln University's restored Ivey West Memorial Hall.
Rather than focusing solely on product features, the campaign highlighted the broader story behind Floc - New Zealand strong wool, sustainable manufacturing, cultural storytelling and the future of commercial design.
Built around a central campaign narrative, the project brought together architects, farmers, manufacturers, designers and industry stakeholders to demonstrate how natural materials can play a meaningful role in modern commercial environments.
The campaign was delivered across multiple channels, including website content, email marketing, advertising, social media, public relations and stakeholder communications, creating a consistent story that could be shared across both industry and public audiences.
Thank you to the team at T&R Interior Systems, TEAM Architects, Lincoln University, Mangaraurau Road Farm and videographer Indelible.
Outcomes
A multi-channel campaign that strengthened Floc's brand story, showcased the value of New Zealand strong wool, and connected targeted audiences to the people, places and processes behind the product.
Scope
Think Folk led:
Campaign development
Story development and messaging
Content planning and copywriting
Stakeholder coordination
Launch communications
Website content
Email marketing
Social media
Print and traditional advertising
Digital advertising
PR and media activity
Filmed by Indelible Creative Studio
Trusted by really good folk.
